You can start a business on your own, but what you will eventually realize is that you need other people’s help in order to grow. More specifically, you need the help of a digital strategy agency to spread the good news about your business and attract those who may be interested in it. But how do you choose a digital strategy agency?
First of all, research your prospective agency’s main strength, or the services that they are most popular for. Even before that, make sure they can provide your current needs. For example, if you’re looking to boost your SEO, do they have the skills required to do that? Can you trust them with that? Make sure your most important needs align with the agency’s biggest strength. Simultaneously, the full array of services they provide should be a major consideration as you decide.
Every successful agency has its own secret formula that creates the best results for their clients. As a client yourself, it’s important to know how exactly they will handle your case. You don’t have to know the formula itself, but the process should be clear. Therefore, ask questions such as, what data and tools will you use, or what direction are you going to take with my marketing program, or what role do I play? And all the rest.
References from Similar Clients
Perhaps the best indicator for whether an agency can actually help you, is to understand how they’ve helped other clients who are in the same industry as you. Ask your prospective agency to show you case studies, not only covering what they’ve done but the actual results as well. Also make it a point to talk to past clients as they give you a picture of what it’s like to be working with the agency. Find out if they were pleased with the outcome, and if the agency was able to fulfill all its promises. Definitely, no two businesses or campaigns can ever be exactly the same, but in this step, you will find out if the agency has the kind of strategic approach and mentality that you’re searching for.
Finally, the digital strategy agency you pick must be able to provide solid basis for their recommendations through data and bigger business revenue. When assessing prospective agencies, ask questions in relation to metrics, analytics and benchmarks. Ask for a sample report so you can have an idea how they will be communicating results to you. Obviously, it’s important that you understand what they’re saying instead of feeling overwhelmed with jargon.