Integrating Influencer Marketing In Your Campaigns
Influencer’s role in promoting and marketing content in the past several years has been observed. This is the main reason why there are several content marketers that have made a decision to integrate influencer marketing and several other means of content promotion in their campaigns. Influencer marketing statistics have been favorable enough in a way that various companies started investing in it.
Instagram, Twitter, Facebook and YouTube are only some excellent examples of social media sites that are ideal for sharing contents in which these platforms can easily amass millions of people every single month.
Say that you find an influencer marketer and has established a relationship with them, they can open new doors for you. But then, the real question is how you are going to put together content marketing as well as influencer marketing on the same page? In that case, here are some tips where you want to get started on.
Number 1. Find out the authorities in your niche – every single niche has an authority of its own and these are the people who got experience and vast knowledge in their respective field or industry and they are able to impart what they know to others. People are seeking for these tips and professional advice and because they look up to these authorities, they can influenced by them and follow their link. In doing so, the influencer has a big impact on the consumer’s behavior on what or where to buy. For this, if ever the influencer is on your side, they can point these people directly to your store and make a sale out of it.
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Number 2. Evaluate the influencer – you can’t just contact all the influencers at once as it is going to be a waste of your energy and time. Majority of them is going to even ignore you and worse, many aren’t actually suitable for your brand for some reasons.
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It is preferable if you can work with one whose content has high relevance to you brand, after all you should know that the following of the influencer isn’t the only factor that must be taken into account prior to working with one.
Number 3. Establish your relationship with the influencer marketer – it is hard and a bit awkward at first to find out how you can connect with your prospect. But, the simplest and the least creepy way of doing it is starting small. Drop a simple comment on any of their recent posts, follow them on Instagram or Facebook, subscribe to their blog, retweet their posts and such for the following weeks. Until they start noticing it, do not stop in doing so and when it comes, that’s the perfect time to start taking actions by being friendly and respond to their replies, this pushes them to check your stuff and the rest follows.