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Bulk SMS Marketing Tips Are you looking for new customers for your business? If this is the case, you should implement a bulk marketing campaign. One of the most cost-effective ways of reaching your audience is through bulk SMS marketing. SMS messages have high open rates. Studies indicate that the open rates for SMS texts are higher than that of email. This means SMS marketing is more effective than email in many cases. However, with SMS marketing, you have to convey your message in a short space; 612 characters. You have to carefully come up with your marketing content to provide value in less than 612 characters. If your SMS is too short, you may not be able to provide all the details you would like to your audience. On the flipside, your audience may get bored if the SMS is too long. This is one of the reasons you need to carefully come up with the right SMS message for your audience. Timing is Key Timing is an important aspect to consider when implementing a bulk SMS marketing campaign. The type of business you are running will determine the best time to send a message. For example, if you are running a caf?, you may want to drive customer during lunch hours. Thus, the best time to send your message will be just before midday. When sending your SMS messages, make sure they will be relevant to what your audience is doing. For instance, people are usually thinking of where to go for lunch a few hours before midday. Your restaurant can register more customers when you send your SMS messages at that time.
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If you are a bar, the best time to send marketing messages through bulk SMS would probably be at the end of the working day. Many people may be thinking of unwinding at the end of a long day at work. As they are trying to figure out what to do, your message on an offer in your bar would make them act. This is a win for both you and the customers. The people will have a place to go to (your bar) while you will make more sales.
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You should also know the days to avoid sending bulk SMS marketing message. For instance, most consumers do not respond well to marketing messages sent on Mondays. This is because most people are usually busy with work after their weekend. Also, the exact time you send your SMS messages matters. For instance, if you send customers messages at 3am, they are likely to unsubscribe from getting SMS texts from your business. You can have a successful SMS bulk marketing campaign if you think like a consumer. Send your messages at a time when people are more likely to be receptive to them.